Effective 9th August 2016
What information is collected
In order to enhance your user experience and improve the Lirum Labs Services, Lirum Labs collects information about you from two sources: (i) information you affirmatively give to us; and (ii) information automatically collected when you visit any of the Lirum Labs Websites or use any Lirum Labs Services. Third parties may also collect your information in connection with your use of Lirum Labs Services.
Information you give us
When you sign up for Lirum Labs Services, we may ask you to provide certain information about yourself such as your name, email address, billing address, and company name or affiliation. You can view all of the information collected during the registration process by visiting the registration page. You may modify or remove any of your personal information at any time by logging into your account and accessing features that will allow you to edit your profile and account Information.
After you provide such information and set up your account, we may ask you to provide additional information about yourself on an optional basis. We may ask you for certain financial information, including credit card account data or other payment method data, to process payments for some of our services. Lirum Labs may collect any communication it has with you via any means, including e-mail, telephone, and letters.
Information we collect automatically
Information collected by third parties
Lirum Labs may use services that collect data remotely by using “pixel tags,” “web beacons,” “clear GIFs,” or similar technologies. Such technologies can recognize certain types of information on your web browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed them and the IP address of the computer from which you viewed them.
How information is used
Lirum Labs uses the information it collects from you to deliver Lirum Labs Services to you and continuously enhance your user experience. Generally speaking, we use the collected information to communicate with you, fulfill your requests, customize the content, improve our products and services, protect our and your rights, and comply with laws and regulations.
We may use your personal information to send you promotional information and updates regarding Lirum Labs and its products and services. You may choose not to receive such information and opt-out of such future communications by clicking here. All such communications sent to you will also contain instructions for opting-out.
The information that we collect from you may be used in aggregate form in various ways to optimize and improve Lirum Labs Services. While such information may be based on information about you, it will not identify you personally. We may use such information for the following purposes: website management, administration and security, promotional activities, and research and analysis.
With whom information is shared
Lirum Labs may share as it sees fit information that you voluntarily make public, including information that you post on any blogs, message boards, chat rooms or other similar forums, whether or not such forums are owned by Lirum Labs. Since such public information can be accessed by the public and used by any member of the public, such use by third parties is beyond the control of Lirum Labs.
If we have your express consent, Lirum Labs may share your personal information that it collects with business partners, and other third parties that are not affiliated with Lirum Labs. Note that if you sign up for service from one of our affiliates, we may ask for your consent to share with such third party partner certain of your personal information. While Lirum Labs is not responsible for the acts of such partners, we encourage all of our partners to adopt privacy policies that protect against the disclosure of personal information to third persons.
Also, in order to provide goods or services that you have requested or to complete a transaction at your request, Lirum Labs may share your personal information with its third party service providers, including companies that assist with payment processing, business analytics, data processing, account management, and other services. We require these companies to agree that they will only use personal information about you that they have obtained from us to provide us with specific services that we have requested and not for any other purpose.
Non-Personal Information and Aggregate Data
Lirum Labs may share with third parties your personal information and related aggregated data. For example, Lirum Labs may share IP addresses of its users to provide anonymous aggregated data to business partners about the volume of use on the Lirum Labs Services and the specific Lirum Labs Services in which users are most interested. Because this form of data does not identify particular users, these third parties will not be able to contact you based solely on this data.
Change of Control
If Lirum Labs sells all or part of its business, or makes a sale or transfer of assets, or is otherwise involved in a merger or business transfer, or in the unlikely event of bankruptcy, Lirum Labs may transfer your personal information and non-personal information to one or more third parties as part of such transaction.
How you can control the information we collect, use and share
You have the choice about whether to disclose your personal information or other information about yourself to Lirum Labs. Regardless of your choices with respect to promotional communications and updates regarding content, Lirum Labs may send you administrative messages, service announcements, terms and conditions of your account, or other similar communications, without offering you the opportunity to opt out of receiving them.
How information is protected
Your Lirum Labs accounts may be secured by member-created passwords, in which case reasonable precautions are taken to ensure that your account information is kept private. You are responsible for keeping your passwords confidential. We ask you not to share your password with anyone. Lirum Labs uses reasonable measures to protect your information stored within our databases, and we restrict access to such information to those employees who need access to perform their job functions, such as our customer service personnel and technical staff. Any payment transactions will be encrypted using SSL technology. Despite these efforts, please note that we cannot ensure or guarantee the security of your information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of your information at any time.
Users from outside Brazil